Why we backed Jamm

The company

Jamm is an offline-first social platform built for Indian Gen Z. Bangalore-headquartered, founded in 2024, the product is a mobile app that helps young Indians discover, plan, and show up to in-person social experiences — from local events to spontaneous meetups to interest-based gatherings — and turns those interactions into a community layer that is durable across many evenings.

Why we backed them

The dominant social-platform thesis of the last decade was that everything would be online — that physical meetups were a vestigial behavior on the way to extinction. Five years on, the data tells a different story: Gen Z, more than any generation that came before them, are organizing their social lives around in-person experiences and using digital tools to coordinate them rather than to substitute for them.

Three reasons we backed them.

First, the demographic math is unambiguous. There are over 250 million Indians between the ages of 16 and 28. They are smartphone-native, English-comfortable, and structurally under-served by platforms designed for either Indian millennials (who use WhatsApp groups) or for American Gen Z (whose social geography is different). The wedge for a platform built specifically for this audience is real.

Second, the offline-first thesis is correct for India specifically. The cost of physical meetups in Indian cities is low, transit is improving, and the cultural norm of casual in-person socialization remains strong. A platform that lowers the friction of organizing offline events captures real value in a way that an online-only social platform doesn't.

Third, the founders are exactly the right ages and from exactly the right cultural moment to build this. They are the first cohort of operators who lived their formative years on Instagram and TikTok and chose to build something different — not anti-social-media, but post-social-media.

What we did beyond capital

We worked with the team on commercial positioning to potential brand partners — D2C brands, F&B chains, entertainment venues — who could anchor recurring events on the platform and underwrite the early-user-acquisition flywheel. We made introductions in the diaspora-creator economy where similar offline-first patterns have emerged in adjacent markets. We supported the team's strategic narrative for the seed round.

The Callapina conviction

Jamm is a clean expression of our India-Consumption pillar. The Bharat-decade thesis is that the marginal Indian consumer is no longer urban-metro-English-speaking-aspirationally-Western — and the most consequential consumer companies of the next decade will be the ones that build natively for who young Indians actually are. Jamm is one of the earliest, sharpest expressions of that bet.

— Vinod Jose, Founding GP