AI-driven shoppable video for D2C brands — 3× conversion uplift, 10× ROAS.
Paying customers
Co-founder at Whatmore, building AI video-commerce workflows for D2C brands.
LinkedIn ↗“Callapina understood that video commerce is not a feature for D2C brands; it is becoming the storefront itself. They helped us think through the market, the next round, and the customer introductions that mattered.”
Why we backed Whatmore
We backed Whatmore at pre-seed because we saw what every D2C operator was about to discover: that the static product page was a 2010-era artifact, and the brands willing to rebuild around video commerce would compound advantages no Shopify theme could match.
Open full case studyCommon diligence questions
Why does Whatmore fit the Callapina thesis?
Whatmore sits inside the India Consumption pillar: Indian D2C brands are moving from static catalog commerce to richer video-led shopping, and Whatmore gives them the software layer to do it without rebuilding their stack.
How does Callapina add value here?
Callapina focuses on three levers beyond capital: market access through US-India customer and partner introductions, fundraising support for the next institutional round, and strategy support around GTM, pricing, positioning, and operating cadence.
What is the follow-on logic?
Our model is conviction-led. We make the early check where we believe we can be one of the most useful partners, then reserve capital and network attention for the companies that show breakout signals.
Visit www.whatmore.live for the company's own story.